Mark Zuckerberg's vision of "personal superintelligence" at Meta signals a shift away from directly competing with ChatGPT. Instead, Meta is focusing on AI tailored to individual user needs. This strategy, outlined in Zuckerberg's recent manifesto, aims to integrate AI more deeply into user experiences. The move comes amidst anticipation for GPT-5 and broader discussions about the future of AI development. Meta's new direction suggests a focus on personalized AI applications rather than a general-purpose AI assistant.