A recent report highlights concerns about the role of gun industry marketing tactics in potentially radicalizing individuals towards political violence. The case of Ian Rogers, who believed he needed to 'save America,' exemplifies this concern. Experts suggest that fear-based advertising and the glamorization of combat within the gun industry may be contributing to a rise in extremism and a willingness to engage in armed conflict among certain segments of the population. The report raises questions about the ethical responsibilities of the gun industry in a climate of increasing political polarization.