Flipkart, Walmart's Indian e-commerce platform, reported a significant surge in user engagement with social video and livestream shopping during the first half of 2025. Approximately 200 million Indian users interacted with these formats, a substantial increase from 75 million in the same period last year. According to Neha Agrahari, a senior director at Flipkart, this growth highlights the effectiveness of video-based product showcases as a key driver of sales and engagement on the platform. The company views this as a leading new strategy for reaching and converting Indian consumers.