The United States and European Union are facing a critical deadline of July 9 to reach an agreement on tariffs. Negotiators are currently engaged in discussions to avert the imposition of new tariffs, but progress remains uncertain. Experts warn that the talks could collapse, leading to a 'no-deal' scenario, which would likely trigger retaliatory measures and further strain transatlantic trade relations. Key sticking points reportedly involve agricultural products and auto tariffs. Failure to reach an agreement could have significant economic consequences for both sides.