During Apple's Q3 2025 earnings call, CEO Tim Cook addressed concerns about the potential obsolescence of devices like the iPhone due to advancements in AI and new hardware form factors. Cook downplayed these threats, suggesting that Apple is well-positioned to adapt to future technological shifts. While not explicitly detailing future product strategies, his comments indicated confidence in Apple's ability to innovate and remain competitive in a rapidly evolving market. The earnings call focused on the company's current financial performance and strategic outlook amid ongoing technological advancements.