The Trump Organization has filed a lawsuit against online retailers selling unauthorized merchandise bearing the Trump trademark. The lawsuit, filed in Florida, targets sellers on platforms like eBay, Amazon, and Walmart, alleging they are selling inferior imitations disguised as genuine Trump products. The Trump Organization claims these sellers are infringing on its trademarks by creating online storefronts that mimic official channels, deceiving consumers into purchasing counterfeit goods. The lawsuit seeks to protect the brand's integrity and prevent the sale of unauthorized merchandise.