Sylvanian Families' owner, Epoch Co., is engaged in a legal dispute with a TikTok creator. The lawsuit stems from the creator's use of the miniature animal figures in videos featuring adult-themed storylines. Epoch Co. alleges copyright infringement and brand damage due to the content's deviation from the brand's wholesome image. The case highlights the growing tension between intellectual property rights and the burgeoning world of online content creation and fair use, particularly concerning established brands and user-generated content on social media platforms.