Studios are now acquiring popular Roblox games for significant sums, with some titles fetching over $1 million. According to Bloomberg, studios like Do Big are actively participating in this thriving secondary market. A report by Naavik highlights the trend, revealing that seven of the fifteen top-earning Roblox games in June had been acquired by other entities. This emerging market demonstrates the value and potential profitability of successful user-generated content within the Roblox platform, with some games reselling for upwards of $3 million.