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Starbucks vows a ‘wave of innovation’ next year. Will it get in the way of quicker service?

21d ago
Business
MarketWatch
Business strategy
Starbucks announced plans for a significant "wave of innovation" set to launch in 2026. The company aims to introduce new technologies and operational strategies to enhance the customer experience and streamline processes. However, concerns have been raised regarding the potential impact of these innovations on service speed. Balancing innovation with efficiency will be a key challenge for Starbucks as it rolls out these changes. The company's success will depend on its ability to improve the customer experience without sacrificing the quick service that customers have come to expect.
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