Salesforce and ServiceNow are reportedly in discussions to each invest approximately $750 million in Genesys, a company specializing in AI-powered customer service automation. This investment would value Genesys at around $15 billion. The potential deal highlights the growing importance of AI in customer relationship management and the increasing interest of major tech players in acquiring or partnering with companies that offer innovative solutions in this space. The investment could significantly boost Genesys' development and market reach.