Instagram and TikTok are reportedly developing TV-optimized versions of their apps, according to The Information. This move follows YouTube's success in attracting a significant TV audience. Sources suggest both platforms are aiming to make their video content more accessible and engaging on larger screens, catering to the growing trend of viewing social media content in a living room setting. The development signifies a potential shift in how these platforms compete for viewership, moving beyond mobile-centric experiences to encompass the broader television landscape.