Samsung is gearing up for its Unpacked event on July 9th, where it's expected to unveil the Z Fold 6, featuring improvements like enhanced flatness. Despite the buzz around foldable phones, sales haven't matched the interest, with many consumers opting for traditional slab-style devices instead. Samsung aims to change this trend and is reportedly pulling out all the stops to boost the appeal of its foldable lineup. A key question remains: will the addition of the 'Ultra' branding to a folding phone be enough to convert curiosity into actual purchases and make foldables more mainstream?