Reddit CEO Steve Huffman has announced a renewed focus on search functionality, aiming to transform the platform into a primary search engine. Huffman stated during the company's recent earnings call that improving the core product and making Reddit a 'go-to search engine' are top priorities. This initiative builds on Reddit's existing work integrating its LLM-powered search into its main search feature. Many users already append 'Reddit' to online searches, indicating a pre-existing reliance on the platform for community-driven information. The company is concentrating resources on areas that will drive results for their most pressing needs.