Puma's stock price plummeted, losing almost 20% of its value, after the company issued a profit warning. The German sportswear brand attributed the downturn to several factors, including weak brand performance, existing U.S. tariffs, and high inventory levels. These challenges have led Puma to project a loss for the fiscal year, a significant shift from previous expectations. The company is now grappling with navigating a complex economic landscape impacting the apparel industry.