PUBG Developer Krafton To Buy Japanese Animation Company For $517 Million
171d ago
Business
Forbes
Krafton, the South Korean company behind the popular online game PUBG, has announced its acquisition of a Japanese animation studio for $517 million. The move signals Krafton's strategic intent to diversify its intellectual property portfolio and leverage its gaming brands within the animation industry. The acquisition aims to adapt existing game IPs, such as PUBG, into animated content, potentially expanding their reach to new audiences and creating synergistic opportunities across entertainmen