Perplexity has launched Perplexity Max, a $200 per month subscription service offering unlimited access to its advanced AI tools. This places Perplexity alongside Anthropic and OpenAI in offering premium, high-access plans. Subscribers gain unlimited use of Labs, Perplexity's agentic creation tool capable of generating spreadsheets, presentations, and web applications. The subscription also includes early access to new features like Comet, a web browser designed to be a 'powerful thought partner,' priority customer support, and access to top-tier AI models from partners like Anthropic and OpenAI. Perplexity Max is currently available on iOS and the web.