Pebblebee has introduced a new SOS alert feature to its trackers, setting it apart from competitors like AirTags (which lack such a system) and Tile (which charges for similar functionality). This update highlights the value of ongoing software improvements in enhancing the utility and safety features of everyday gadgets. The SOS alert provides users with an added layer of security, allowing them to quickly signal for help in emergency situations. This update underscores the importance of considering feature updates when choosing a tracking device.