NBCUniversal is increasing the price of Peacock subscriptions. The ad-supported Peacock Premium plan will rise from $7.99 to $10.99 per month, while the ad-free Premium Plus plan will increase from $13.99 to $16.99 per month. New customers will see the price changes starting July 23rd, while existing subscribers will be affected on or after August 22nd, depending on their billing cycle. Annual plans are also increasing, with Premium now costing $109.99 per year and Premium Plus costing $169.99 per year. This price hike follows a previous increase before the 2024 Summer Olympics, which Peacock will continue to stream for the next decade.