Buffalo Bills quarterback Josh Allen credits improved sleep for his on-field performance, revealing his sleep routine as the new ambassador for wellness brand Natrol. Allen emphasizes the importance of consistent sleep habits and a relaxing pre-sleep environment, even mentioning listening to Frank Sinatra. His partnership with Natrol highlights the growing emphasis on sleep and recovery in professional sports, suggesting that prioritizing rest can significantly impact athletic performance. Allen's endorsement aims to encourage others to adopt healthier sleep practices for improved well-being.