Netflix has confirmed the use of generative AI in its original series, specifically in the Argentinian post-apocalyptic drama, The Eternaut. Co-CEO Ted Sarandos stated that AI was utilized to create a visual effects shot of a building collapsing in Buenos Aires. The decision to use AI significantly reduced production time, completing the VFX sequence ten times faster than traditional methods. This move signifies Netflix's growing adoption of AI technology in content creation, potentially impacting the future of visual effects production in the entertainment industry.