Morgan Stanley warns against ‘misguided’ idea of Apple acquiring an AI search engine
28d ago
Technology
9to5Mac
Morgan Stanley analysts have cautioned against the notion of Apple acquiring an AI search engine company like Perplexity. While such a move is speculated to bolster Apple's AI capabilities, Morgan Stanley suggests it might be a 'misguided' approach. The firm's reservations stem from concerns that an acquisition wouldn't be a comprehensive solution to Apple's AI shortcomings and might not deliver the expected return on investment. The report highlights potential integration challenges and the need for Apple to develop its own core AI technologies rather than relying solely on acquisitions.