Molson Coors revised its profit forecast downward, citing a decline in drinking occasions despite consistent overall consumption. However, the company's stock experienced a slight increase Tuesday as investors expressed optimism that the current industry downturn is temporary. The brewer emphasized that while people are still consuming alcoholic beverages, they are doing so less frequently, impacting sales volume. The company is likely exploring new strategies to encourage more frequent consumption and adapt to changing consumer habits within the beverage market.