Kraft Heinz announced a $9 billion write-down reflecting a 'sustained decline' in the value of its stock. Despite this significant charge, the company's stock experienced a slight increase in early trading Wednesday. This rise follows the company's statement that it is actively considering various strategic options, including the potential sale of several of its grocery-store brands. The company has been under pressure to adapt to changing consumer preferences and a challenging market environment. The write-down suggests a reassessment of the value of some of its key assets and brands.