Levi's is successfully navigating tariff challenges by capitalizing on current fashion trends. The resurgence of 90s and Y2K styles, particularly the demand for longer, looser-fitting shorts (jorts), and the growing popularity of 'quiet Western' wear, are driving sales. According to Levi's CEO, these trends are helping the company maintain its market position despite external economic pressures, demonstrating the importance of adapting to consumer preferences in a dynamic market.