Jon Bon Jovi and his wife Dorothea Bongiovi operate JBJ Soul Kitchen, a restaurant in New Jersey with a unique payment model. Half of the diners at JBJ Soul Kitchen volunteer their time in exchange for a meal. This initiative, part of their mission to provide food security and build dignity, allows individuals to contribute to their community while receiving a nutritious meal. The restaurant aims to combat food insecurity by offering a pay-it-forward system that promotes community involvement and self-respect, rather than relying solely on charity.