Despite soaring inflation, recession anxieties, and a historic cattle shortage, beef demand remains surprisingly resilient, hitting a 20-year peak. Record-high beef prices have not deterred consumers, defying economic expectations. Experts are analyzing factors contributing to this sustained demand, including consumer preferences and potential shifts in spending habits. The cattle shortage, driven by drought and other factors, has significantly impacted beef production, further contributing to price increases. This unusual combination of economic pressures and unwavering consumer demand presents a complex challenge for the beef industry and the broader economy.