HSBC note says Apple’s AI fumble may stretch iPhone upgrade cycle
32d ago
Technology
9to5Mac

HSBC analysts suggest Apple's delayed and underwhelming AI implementation could negatively impact iPhone upgrade cycles. According to a note to investors, the current AI features introduced at WWDC 2024 have not significantly improved user experience. This lack of compelling AI functionality may cause users to postpone upgrading their iPhones, potentially affecting Apple's revenue streams. The report emphasizes the importance of Apple addressing these AI shortcomings to maintain its upgrade momentum.