Shein is strategically re-entering the Indian market through a partnership with Reliance Retail. This move capitalizes on the significant growth of online fashion sales in India, which have risen from 16% in 2020 to 27% currently. The fast-fashion sector in India has experienced substantial growth, estimated at 30-40% in the year ending March. Reliance's investment in Shein reflects a strong belief in the brand's potential within the burgeoning Indian market. The partnership aims to leverage Reliance's established retail network and Shein's popular fast-fashion offerings to capture a larger share of the online fashion market.