Meituan, the Chinese food delivery giant, strategically utilized Hong Kong as a testing ground for its global expansion efforts. The company's Keeta service successfully outcompeted Deliveroo in the Hong Kong market. This success paved the way for Meituan to expand its operations further, with Saudi Arabia being the next target. The move demonstrates Meituan's calculated approach to international expansion, leveraging smaller markets to refine its strategies before entering larger, more competitive regions. The Hong Kong experience provided valuable insights and operational experience that Meituan hopes to replicate in other markets.