Apple is prioritizing privacy with its AI implementation, dubbed Apple Intelligence. Unlike many current AI solutions that rely heavily on cloud-based models and data storage, Apple aims to process much of the AI tasks directly on the device. This on-device processing minimizes the amount of data sent to external servers, thus enhancing user privacy. Apple is also employing techniques like differential privacy and secure enclaves to further protect user data. This approach aligns with Apple's long-standing commitment to privacy and differentiates it from competitors in the rapidly evolving AI landscape.