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Google: Actually, AI in Search is driving more queries and higher quality clicks

127d ago
Technology
Engadget
Technology and innovation
Google defends its AI Overviews, countering a recent Pew Research Center report that suggested a negative impact on web traffic. Google Search head Liz Reid claims that organic click volume to websites has remained "relatively stable" year-over-year. Furthermore, Reid asserts that the quality of clicks has increased, indicating that visitors are more engaged and less likely to quickly leave websites after clicking through from Google Search. The company suggests users are more satisfied with the search results, implying AI is improving the search experience for both users and websites.
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