Nike's upcoming fourth-quarter results have Wall Street anticipating a potential turning point for the company. After facing challenges like increased competition, reduced consumer spending, and decreased demand for sneakers in recent years, some analysts believe Nike's sales and stock price are nearing their lowest point. The company's performance in the fourth quarter will be crucial in determining whether Nike can begin its recovery or if it will need to explore new strategies, possibly drawing inspiration from its successful '90s era, to revitalize its brand and performance.