Delta’s dynamic AI pricing plan sounds different now
207d ago
Technology
The Verge
Delta Air Lines is clarifying its AI-assisted dynamic pricing model after concerns were raised about potential individualized pricing based on personal data. Executives stated that the company does not use, test, or plan to use a system that targets customers with individualized prices. They emphasized a "zero tolerance" policy for discriminatory or predatory pricing. The company maintains that its AI technology aims to optimize pricing based on factors like demand and availability, not individual customer profiles. This clarification follows earlier statements about personalized pricing and comes amid increased scrutiny from lawmakers.