Cowboy’s e-bikes granted a second life
5d ago
Technology
The Verge
E-bike company Cowboy has secured short-term financing and a commitment from Rebirth Group Holding, averting a potential bankruptcy similar to VanMoof. The Brussels-based company, known for its boutique e-bikes, faced mounting debt, delayed deliveries and repairs, and missed payments, sparking concerns about its future. The relationship with Rebirth Group, established prior to this agreement, appears to be key to Cowboy's survival. This funding aims to keep the company operational and ensure its long-term viability, addressing customer complaints and media reports highlighting the company's struggles.