Browzwear snaps up Dutch AI fashion model startup Lalaland
212d ago
Technology
The Next Web
Browzwear, a 3D fashion design software company, has acquired Lalaland, a Dutch startup specializing in AI-generated fashion models, for an undisclosed amount. Lalaland, based in Amsterdam, gained recognition for its customizable, realistic AI avatars, which aim to offer brands a cost-effective and more diverse approach to advertising. Browzwear CEO Greg Hanson stated that the acquisition will fully integrate the Lalaland team into Browzwear, building upon their existing collaboration. The move signals Browzwear's commitment to leveraging AI to further streamline and enhance the fashion design and marketing process.