A smartphone brand is introducing an innovative lock screen feature that allows users to play a 3D eye-tracking game, specifically a basketball game, without needing to unlock their device. This feature offers a quick and engaging form of entertainment directly from the lock screen, potentially increasing user interaction and providing a unique selling point for the brand. The implementation of eye-tracking technology adds a novel dimension to mobile gaming and lock screen customization, setting it apart from traditional lock screen functionalities. Further details regarding the brand and game availability are anticipated.