Apple's ambition to dominate the in-car experience with its advanced CarPlay Ultra system is facing resistance from major automakers. Mercedes-Benz, Audi, and Volvo have all publicly stated that they currently have no intentions of integrating or supporting the new CarPlay Ultra platform into their vehicles. This pushback highlights the ongoing tension between tech companies and car manufacturers over control of the automotive dashboard and user interface. The automakers likely want to maintain control over their own branded systems and data.