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Apple's F1 laps its competition with a $144 million opening weekend

165d ago
Technology
Engadget
Apple's F1 laps its competition with a $144 million opening weekend
Apple's F1 movie starring Brad Pitt has delivered a box office victory for Apple Original Films. The sports drama earned $144 million globally and $55.6 million domestically during its opening weekend, surpassing expectations and outperforming other major releases such as 'How to Train Your Dragon' and '28 Years Later.' The film, which follows Pitt's character mentoring a young Formula One driver, represents a significant success for Apple, especially considering its reported $300 million production and marketing budget and the mixed performance of previous Apple film releases. This strong opening suggests a potential new avenue for Apple in the blockbuster film market.
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