In a recent interview with the Wall Street Journal, Strava CEO Michael Martin discussed 'Athlete Intelligence,' the platform's new premium AI coaching feature launched in 2024. Aimed at converting more of Strava's 150 million users into paying subscribers, the AI coach has faced criticism from experienced users. Martin addressed these concerns and outlined his vision for the future of Strava, focusing on how Athlete Intelligence will enhance personalized training and engagement within the fitness community. The interview sheds light on Strava's strategy to balance innovation with user satisfaction in a competitive market.