Magic: The Gathering is shifting its storytelling focus back to original worldbuilding with the upcoming 'Edge of Eternities' set. Following the culmination of a 30-year plot arc in 'March of the Machines,' Wizards of the Coast has leaned heavily into 'Universes Beyond' sets featuring external IP like Final Fantasy and Lord of the Rings. Recent in-house sets have been criticized as 'hat sets,' offering genre-themed reskins of familiar characters with minimal story impact. The new set signals a return to deeper lore and world development, aiming to recapture the immersive storytelling that defined Magic's earlier years.