A recent New York Times article explores the rising popularity of video podcasts. A study indicates that approximately 75% of podcast consumers watch video episodes, with about 30% playing them minimized or in the background. This shift signifies a significant evolution for the podcasting industry, which initially thrived as an audio-only medium. The article highlights how video has become a central element, impacting content creation and consumption habits within the podcasting landscape. The report highlights episode runtimes as a factor in the shift.