A growing trend involves companies hiring "clippers" to create short, engaging video clips from longer content like streams and podcasts for platforms like TikTok and Instagram. These clippers are typically paid between $0.50 and $2 per thousand views, incentivizing them to create viral content that promotes the original source. This strategy allows streamers, podcasters, and startups to increase their online visibility and reach a wider audience through easily digestible, shareable content.